In 2024, the Refresco team completely overhauled their reward and benefits offering. But with a deskless workforce, they knew that communicating the launch of their new benefit program, ‘Cheers!’ couldn’t be an afterthought... They even took benefits on the road, traveling more than 700 miles across the UK over two weeks.  

Benifex CPO, Karen O’Neill, will be joined by Refresco’s Sarah Tomson, Head of HR Services and Reward, and Anne Hobson, Head of Communications and Engagement, to reveal how they used an innovative, PR approach to benefits communications and the massive impact the new program has had on their people – and on their EVP.